by Dr. Schien Ninan
02.10.2023

NEW: Delivering “Apple Style“ Presentations

Amaze your listeners! We have firsthand knowledge of the Apple method and will show you in the 'Storytelling Pro' training how to package your business topics into attractive stories.

Apple tells Stories

The world's most valuable company sells hardware and software. However, in its presentations, stories are repeatedly used to showcase the value of its own innovation:

Apple Watch detects heart issue, Tasha successfully undergoes surgery

iPhone enables rescue through SOS call, Antonio is saved

Apple Watch assists in cancer discovery, Imani has tumor removed

For you this means:

Regardless of what product or service you offer, you will be more successful if you connect your presentations with stories. Important: Don't always tell the same story (such as the hero's journey).

The crucial factor is what your target audience needs. Are they full of concerns and require positive motivation, or are they too complacent and need to be activated? That's why at HPS, we have developed 7 storyboards for business use. Depending on your goals, you can use them to provide positive motivation, create a sense of urgency, resolve resistance, and much more. You can access these storyboards in all of our Storytelling training programs.

Apple designs powerful slides

Less is more. At Apple, slides are solely for the audience, not the presenter. That's why Apple can create slides with clear messages that don't include distracting details.

For presenters, there are detailed notes in the presenter view, which you can also use in PowerPoint.

Apple can also create information-rich slides

Sometimes, less is too little. In such cases, Apple utilizes information-rich slides with a lot of content.  

As you can see from this example, it is also possible to present this in an aesthetically pleasing format: tile design, a mix of photos and icons combined with clear text formatting allows for presenting a lot of information on one slide without compromising the visual appeal.

For you this means:

Alternate between impactful and information-rich slides, and design them according to clear principles in your corporate design. For real keynotes, do not design your slides as handouts and prepare your own notes in the presenter view. You can learn more in the Storypresenting training or in Slides that Win.

All Apple presenters undergo intensive training

No one is allowed to present on behalf of Apple without having been extensively trained. Even though the presenters are very diverse, they all follow the same principles to appear confidently on stage.

Tim Cook: steady stance, arms raised, clear pronunciation, no 'ums'

Deidre Caldbeck: steady stance, arms raised, clear pronunciation, no 'ums'

Daniela Deschamps: steady stance, arms raised, clear pronunciation, no 'ums'

For you this means:

No one presents as effectively as Apple presenters without training. In an intensive training program like Powertalk, Storytelling, or Better Business Presentations, you can make significant progress. If you truly want to reach Apple-level proficiency, multiple coaching sessions as part of a genuine Learning Journey are essential. But don't worry, we have the know-how - directly from Apple's presentation agency.

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