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Pitches – convince your audience

von INFO...

Informative presentations

Packing information into presentations

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...zu PITCH

Persuasive presentations

Selling ideas, products and projects

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Presentation Map

The horizontal axis differentiates between informative and pitch presentations. This distinction has an impact on your story, your slides, your appearance on stage and the effort you put into preparing your presentation.

Informative presentations

  • are usually informal presentations where there’s not so much at stake;
  • cover merely information and facts that you present in a clearly structured manner; and
  • are then discussed with your target group.


  • are usually formal presentations where there is generally much more on the line;
  • where you present your information and facts through dynamic stories, with elaborate slides including many images and with which you inspire on stage; and
  • where you activate your target group and win it over for your cause.

Not every presentation is equally important. So don’t waste too much time on presentations that are not worth it, and don’t underestimate those that are really important for your future career.

Tell us what you need to focus on.

Informative presentations

Let’s assume you want to present your latest research results to you colleagues during a regular meeting. To be more precise, you want to inform your audience and have a discussion afterwards.

You would find yourself on the left side of our HPS Presentation Map. Your story would consist of a structured list of information and facts, your slides would be clear and in a form that may be printed out for handouts, and your appearance calm and business-like.

As this a regular, weekly meeting among colleagues, it would be rather informal and you wouldn’t stand to lose much. You therefore wouldn’t put an excessive amount of effort into preparing it.

Your slides might look like the one on the right: bullet slides, clearly structured and easily created. We call such slides “slideument”. They are partly slides and partly documents (=handouts), and are absolutely OK for informative presentations as long as they are not too full and are animated correctly.

We focus on pitches in our “Better Business Presentations” training course.


Let’s assume a managing director wants to present her company’s new strategy and decision to enter the Japanese market to her employees.

Her goal is not to merely inform/discuss but to present convincingly, and to activate/win over her audience. As this is part of the annual general meeting... She finds herself on the right side of the HPS Presentation Map.

The managing director addresses her staff more personally, and the story is more dynamic, as depicted in her slides (see image on the right). The slides include more pictures and take longer to prepare. And she shouldn’t appear too business-like but manage to activate her staff with emotions.

Tell us what you need to focus on.

Our training course “Better Business Presentations” covers both types of presentation.