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Storytelling like Apple? You can do that, too!

Von Dr. Schien Ninan

Apple devotes very high effort to presenting its new products, with a lot of success. For you, the question is: What can you learn from them for your daily business? Answer: for example, a storyline!

Specifications are not enough, you need a story

You know that Apple does not announce a sensation each and every year. On the contrary, new products are regularly mere technical iterations of the status quo:

It is therefore all the more important that you as consumers do not remember the technical specifications, but more than that.

Apple has been using the same storyline for years

  1. Talk about the fact that Apple products have always been great
  2. Talk about what is new about the new products
  3. Talk about what people can do thanks to the new products

Blogger Dieter Bohn provides a very good summary of this storyline in his video:

This means for you:

Do it like Apple! Make deliberate use of storylines in order to charge your presentation with emotions and reach your target group.

Our storyboard “Time Travel“ from the trainings Storytelling & Storypresenting® is very similar to the one used by Apple, and adapted for use in your daily business.

Dr. Schien Ninan
Training & Creative Director, Gesellschafter

Schien hat bei jener Agentur in Kalifornien gelernt, die Steve Jobs' Präsentationen entwickelt hat. Heute berät er Geschäftsführer und Vorstände europäischer Unternehmen und setzt sein Know-how für die Konzeption von HPS Trainings ein.

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