Schien hat bei jener Agentur in Kalifornien gelernt, die Steve Jobs' Präsentationen entwickelt hat. Heute berät er Geschäftsführer und Vorstände europäischer Unternehmen und setzt sein Know-how für die Konzeption von HPS Trainings ein.
Storytelling like Apple? You can do that, too!
Apple devotes very high effort to presenting its new products, with a lot of success. For you, the question is: What can you learn from them for your daily business? Answer: for example, a storyline!
Specifications are not enough, you need a story
You know that Apple does not announce a sensation each and every year. On the contrary, new products are regularly mere technical iterations of the status quo:
It is therefore all the more important that you as consumers do not remember the technical specifications, but more than that.
Apple has been using the same storyline for years
- Talk about the fact that Apple products have always been great
- Talk about what is new about the new products
- Talk about what people can do thanks to the new products
Blogger Dieter Bohn provides a very good summary of this storyline in his video:
This means for you:
Do it like Apple! Make deliberate use of storylines in order to charge your presentation with emotions and reach your target group.